Up until the late 1990’S, disruptive was a term that was almost always negative. Disruptive innovation is services or products, usually simple and inexpensive, that target the lower end users of an established market. Usually, higher end users think the product is inferior and will not adopt it. If the innovation then improves to the point where it is acceptable to higher end users, it will be adopted until it overtakes the existing market leaders. Find out more in this fluidbook.
Disruptive Thinking - fluidbook
Up until the late 1990’S, disruptive was a term that was almost always negative. Disruptive innovation is services or products, usually simple and inexpensive, that target the lower end users of an established market. Usually, higher end users think the product is inferior and will not adopt it. If the innovation then improves to the point where it is acceptable to higher end users, it will be adopted until it overtakes the existing market leaders. Find out more in this fluidbook.